Nathdwara is a town in Rajasthan state of western India. It is located in the Aravalli hills, on the banks of the Banas River in Rajsamand District, 48 kilometers north-east of Udaipur. This town is famous for its temple of Krishna which houses the idol of Shrinathji, a 14th century, 7-year old "infant" incarnation of Krishna. The idol was originally worshipped at Mathura and was shifted in the 1672 from Govardhan hill, near Mathura along holy river Yamuna after being retained at Agra for almost six months, in order to protect it from anti-Hindu fanatic iconoclastic Islamic policies of Mughal ruler Aurangzeb’s. Literally, Nathdwara means ‘Gateway to Shrinathji’. Nathdwara is a significant Vaishnavite shrine pertaining to the Pushti Marg or the Vallabh Sampradaya or the Shuddha Advaita founded by Vallabha Acharya, revered mainly by people of Gujarat and Rajasthan, among others. Vitthal Nathji, son of Vallabhacharya institutionalised the worship of Shrinathji at Nathdwara. Nathdwara town itself is popularly referred to as ‘Shrinathji’, after the presiding deity.