Loznica (Serbian pronunciation: [lǒznitsa]; Serbian Cyrillic: Лозница) is a city located in western Serbia, in the Mačva District. It lies on the right bank of the Drina river. In 2011 the town has total population of 18,714, while the administrative area had a population of 78,788. During Roman period, the place was called Ad Drinum. In January 2008, according to Serbian law, Loznica received status of a city.