Jinhua (simplified Chinese: 金华; traditional Chinese: 金華; pinyin: Jīnhuá; Wade–Giles: Chin-hua; lit. "Golden brilliance") is a prefecture-level city in central Zhejiang province of Eastern China. It borders the provincial capital of Hangzhou to the northwest, Quzhou to the southwest, Lishui to the south, Taizhou to the east, and Shaoxing to the northeast.
Its population was 5,361,600 at the 2010 census including 1,092,852 in the built up area. One can notice that the cities of Dongyang and Yiwu are now in the same agglomeration, a built up area of 1,757,157 inhabitants bigger than the one of Jinhua itself.
Jinhua is rich in red soil and forest resources. The longest river Jinhua River (or Wujiang River) flows through Lanjiang River, Fuchunjiang River and Qiangtang River, and reaches the Grand Canal and other coastal ports.
The city is best known in China for its dry-cured Jinhua ham and Subing.