Gero's major industry is tourism. It is known throughout Japan for its hot springs known as Onsen, leading many tourists to visit the area each year. Forestry and agriculture also play significant roles in the local economy. Gero has many hotels that can be visited by guests that are looking for accommodations near the hot springs. Large tubs are located in some hotels allowing couples to bathe together. Some hotels lend yukatas to the couples. It's not unusual to see people wearing yukatas on the streets of Gero and even in some stores. Besides those in hotels, there are many inexpensive and convenient onsens located near railway stations, residential areas, and commercial centers up and down the valley.