Tel Aviv, officially Tel Aviv-Yafo (Hebrew: תֵּל־אָבִיב-יָפוֹ; Arabic: تل أبيب), is the second most populous city in Israel. It has a population of 404,400 within city limits, on a land area of 52 km2 (20 sq mi). The city is located on the Israeli Mediterranean coastline in central-west Israel. In 2010, it was the largest and most populous city in the Tel Aviv Metropolitan Area of 3,325,700 residents, known as Gush Dan. The city is governed by the Tel Aviv-Yafo municipality, headed by Ron Huldai. Residents of Tel Aviv are referred to as Tel Avivim.